![]() Jane Ritson-Parsons, president of the Hasbro Properties Group who orchestrated the partnership said “digital gaming is a natural step for Hasbro’s classic properties as the category offers children and adults additional play experiences with our top brands”. As early as 2006, Hasbro was at the front of the digital revolution, teaming up with RealNetworks, “the leading developer, publisher and web-based distributor of casual games”, to bring its board game brands to the modern age. ![]() “Board game makers have had to find their footing in a digital age” and Hasbro has navigated the transformation masterfully. Hasbro has faced significant challenges to its core business from the rise of technology, but luckily the company has adapted, meaning that future generations will be able to enjoy the unadulterated pleasure of Monopoly.ĭespite selling over 250MM sets of Monopoly since its inception in 1935, Hasbro has not rested on its laurels. Before widespread personal technology, Hasbro, the manufacturer of Monopoly, Scrabble, and Trivial Pursuit, dominated the board games industry, but since the emergence of technology, board games have fallen out of favor. Growing up, what did you do during rainy holidays or during visits to your grandparents? In the days before computers and handheld devices, people could entertain themselves by reading books, watching basic television (and VHS tapes), or playing board games.
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